Camelot

CAMELOT PRODUCES COMEDY SPOT FOR MAGEE-WOMANS HOSPITAL OF UPMC FEATURING STAR NHL GOALIE MARC-ANDRE FLUERY

admin — Sun, 03 Apr 2016 17:51:14 +0000

Director/Cinematographer Joe Grasso brings to life this extremely funny and endearing broadcast spot featuring Star NHL Goalie Marc-Andre Fleury of the Pittsburgh Penguins and his family. The :30 spot, produced for Magee-Womans Hospital of UPMC and Ad Agency Garrison Hughes, takes viewers into the Fleury home where he, clearly, is a caring, loving father. He uses his goalie glove to change daughter Scarlett’s diaper and his hockey stick to push her dirty diaper into the garbage. He later rocks Scarlett and tries to feed her with his water bottle. “One thing I love about my husband, Marc-Andre, is how he separates hockey from family,” Fleury’s wife, Veronique, says in the commercial. “Here at home, he’s just like any other dad …“Well, most of the time.”

This integrated commercial was created for Broadcast and Digital use. Executive Producers: Louis LaRose; Producer Diane Sunderlin.

The spot is getting unprecedented regional and national media attention and is trending on social media. See the spot and press below:

http://www.camelot.tv/#1

Pittsburgh Post Gazette:

http://www.post-gazette.com/sports/ron-cook/2016/04/01/Ron-Cook-Penguins-goalie-Marc-Andre-Fleury-a-team-man-family-man/stories/201604010150

NHL.com Feature Story:

https://www.nhl.com/news/marc-andre-fleury-pittsburgh-penguins-tv-commercial/c-280081114

CBS:

http://starpittsburgh.cbslocal.com/2016/04/01/the-cutest-commercial-with-marc-andre-fleury/

Pittsburgh Magazine:

http://www.pittsburghmagazine.com/Best-of-the-Burgh-Blogs/The-412/April-2016/Dealing-with-Diapers-Pens-Fleury-Has-the-Right-Equipment/

KDKA 93.7 The Fan: Cook and Poni Show:

https://camelot.wiredrive.com/present-project-detail/assetId/28170814/token/90710abafb87be2b83f200962a5f9070

96.1 Kiss FM:

http://www.961kiss.com/onair/the-morning-freak-show-46988/marcandre-fleury-shows-off-his-dad-14554844/

Camelot Roster Director Joe Grasso Directs 10 Spot Broadcast Campaign for UPMC Health Plan

admin — Thu, 12 Nov 2015 20:55:40 +0000

The summer of 2015 was extremely busy for the Camelot Team! Roster Director/Cinematographer Joe Grasso Directed and shot an eclectic and diverse Broadcast Campaign consisting of 10 unique spots for UPMC Health Plan as part of their highly successful “Individual” Campaign. Working with Creative Directors Rob Bupp and Chuck Barkey of Chemistry, the diverse group of spots showcase Grasso’s distinctive dialogue, Visual storytelling and comedy Directorial talents and marks another successful creative collaboration with the team at Chemistry. Executive Producer: Louis LaRose; Producer: Diane Sunderlin.

You can view the campaign spot’s by clicking the links below;

http://wdrv.it/1Ma4KuB

http://wdrv.it/20PuFzn

http://wdrv.it/20PuOmt

JOE GRASSO DIRECTS BROADCAST SPOT FOR SUBARU “LOVE” CAMAPAIGN

admin — Sun, 13 Sep 2015 19:32:32 +0000

Camelot roster Director/Cinematographer Joe Grasso directed and shot this funny and relevant Broadcast spot for Subaru, as part of there their highly successful “Love” Campaign. The spots showcase Grasso’s dialogue and storytelling Directorial talents. Executive Producer: Louis LaRose You can …

Camelot produces Comedy spot for The Pittsburgh Steelers and UPMC Sports Medicine

admin — Tue, 02 Jun 2015 20:50:46 +0000

Director/Cinematographer Joe Grasso brings to life this extremely funny broadcast spot featuring Cam Heyward of the Pittsburgh Steelers. The :30 spot, produced for Pittsburgh based UPMC Sports Medicine, features a comedic juxtaposition between Cam’s ”larger then life” hard hitting style and a more “mild mannered” school teacher each explaining the world class care avaiable, not just for the professional athlete, but for people of all skills and ages at UPMC Sports Medicine. The integrated commercial was created by Ad Agency Garrison Hughes. Executive Producers: Louis LaRose; Producer Diane Sunderlin.

You can view this spot by clicking the link below.

http://camelot.tv/commercials/joe-grasso#1

Joe Grasso Directs Commercial Campaign for Cancer Treatment Centers of America

admin — Wed, 06 May 2015 18:02:17 +0000

Ryan is the second installment of a highly successful Integrated campaign of Broadcast and Digital commercials for Cancer Treatment Centers of America called, “Caregiver”. Director/Cinematographer Joe Grasso brings to life this emotional profile of real cancer survivor Ryan Echols and his “caregiver”, his wife Keisha, discussing their very personal experiences of how Cancer Treatment Centers of America helped Ryan regain control of his health and helped their family survive this very difficult and life changing situation.

You can view the spot by clicking the link below.

http://www.camelot.tv/commercials/joe-grasso#3

CAMELOT ROSTER DIRECTOR JOE GRASSO EXPERIMENTS WITH HEALTH CARE FOR CHEMISTRY

admin — Tue, 13 Jan 2015 19:05:57 +0000

Camelot roster Director/Cinematographer Joe Grasso directed and shot this warm and funny Broadcast spot for AD Agency Chemistry in Pittsburgh, as part of a mult-spot package for their highly successful “Marketplace” Campaign for client UPMC Health Plan. Creative team Robert Bupp and Chuck Barkey created this spot that highlights “the full access to UPMC Doctors that is available, at an affordable price” when switching to UPMC Health Plan. The spots showcase Grasso’s dialogue and storytelling Directorial talents. Executive Producer: Louis LaRose, Producer; Diane Sunderlin. The spot was edited at M2 in NYC; Lee Umphred, Editor.

You can view this spot by clicking the link below;

http://www.camelot.tv/#1

CAMELOT PRODUCES BROADCAST CAMPAIGN FOR GARRISON HUGHES AND UPMC

admin — Sat, 13 Sep 2014 19:22:29 +0000

In UPMC’s newest commercial for their highly successful Choose Campaign, UPMC Physicians from across the Western Pennsylvania region took part in this television commercial production that began airing on broadcast stations on November 1. Camelot roster Director/Cinematographer Joe Grasso directed and shot this warm and engaging spot featuring 20 real UPMC Physicians expressing how they proudly serve their patients, communities and UPMC every single day, within and beyond the hospital walls. The spot; WE ARE UPMC-Physicians was created by Bill Garrison and Dave Hughes of Ad Agency Garrison Hughes for Broadcast and Digital use and features an original music score by prolific composer Robert Miller. Executive Producer: Louis LaRose.

You can view this spot by clicking the link below;

http://www.camelot.tv/commercials/joe-grasso#7

Camelot produces Integrated spot for The Pittsburgh Steelers and UPMC Sports Medicine

admin — Mon, 07 Jul 2014 16:31:22 +0000

Director/Cinematographer Joe Grasso brings to life this exciting Integrated spot featuring the world class Doctors and the wide variety of sports related specialties available to “everyone” at UPMC Sports Medicine. The spot features hard hitting action from the world famous Pittsburgh Steelers and uses the juxtaposition between the Steelers action and real UPMC Doctors to explain the advanced techniques available, not just for the professional athlete, but for people of all skills and ages at UPMC Sports Medicine. The integrated commercial was created by Ad Agency Garrison Hughes for Broadcast and In-Stadium use and features an original music score by famed composer John Lissauer. Executive Producers: Louis LaRose and Lou H. LaRose; Producer Diane Sunderlin.

You can view this spot by clicking the link below.

http://www.camelot.tv/commercials/joe-grasso#13

Camelot Roster Director Joe Grasso Directs Broadcast package for Chemistry in Pittsburgh

admin — Sat, 08 Feb 2014 22:01:38 +0000

Camelot roster Director/Cinematographer Joe Grasso directed and shot this second series of Broadcast spots for AD Agency Chemistry in Pittsburgh, for their highly successful Here’s the Plan Campaign for client UPMC Health Plan. Creative team Robert Bupp and Chuck Barkey created the spots; People and Health and Wellness which continues the brand’s message, “customer service unlike anything you would expect” when choosing UPMC Health Plan. The spots showcase a softer, funnier side of Grasso’s Directorial talents. Executive Producer; Louis LaRose, Producer; Diane Sunderlin. The spot was edited at M2 in NYC; Lee Umphred, Editor.

You can view both spots by clicking the links below.

PEOPLE: http://wdrv.it/NlwJ12

HEALTH AND WELLNESS: http://wdrv.it/1nkijJ9

Executive Producer Louis LaRose and Director Joe Grasso helm Digital Film project for UPCI

admin — Thu, 24 Oct 2013 15:16:49 +0000

The “work” of cancer researchers is often celebrated and publicized, but what about the “researchers” behind the work? Director/Cinematographer Joe Grasso and Executive Producer Louis LaRose shine a light on the clinicians, scientists, physician researchers, and staff at UPMC Cancer Centers and The University of Pittsburgh Cancer Institute who dedicate their lives to advancing cancer research. This video is a powerful and personal statement direct from the clinicians and scientists at the center of this important research and who work tirelessly everyday to find a cure for cancer. It gives the viewer a chance to see the determination in their eyes; hear the conviction in their voices; and experience the vast scope of their work. This unique Integrated film was created by Bill Garrison and Dave Hughes of Ad Agency Garrison Hughes for Broadcast and Digital use and features an original music score by prolific composer Robert Miller. Executive Producers: Louis LaRose and Lou H. LaRose; Producer Diane Sunderlin.

You can view the spot by clicking the link below.

http://wdrv.it/15mWWC0