In UPMC’s newest commercial for their highly successful Public Affairs Campaign, UPMC staff members from across the Western Pennsylvania region took part in this television commercial production that began airing on broadcast stations on September 1. Camelot roster Director/Cinematographer Joe Grasso directed and shot this warm and engaging spot featuring 20 real UPMC employees expressing how they proudly serve their communities and UPMC every single day, within and beyond the hospital walls. The spot; WE ARE UPMC was created by Bill Garrison and Dave Hughes of Ad Agency Garrison Hughes for Broadcast and Digital use and features an original music score by prolific composer Robert Miller. Executive Producer: Louis LaRose.
You can view the spot and a behind the scenes video by clicking the links below.
Broadcast Spot: http://www.camelot.tv/commercials/joe-grasso
Behind the Scenes ” making of” Video: http://wdrv.it/15vOEtF