Director/Cinematographer Joe Grasso brings to life this exciting Integrated spot featuring the world class Doctors and the wide variety of sports related specialties available to “everyone” at UPMC Sports Medicine. The spot features hard hitting action from the world famous Pittsburgh Steelers and uses the juxtaposition between the Steelers action and real UPMC Doctors to explain the advanced techniques available, not just for the professional athlete, but for people of all skills and ages at UPMC Sports Medicine. The integrated commercial was created by Ad Agency Garrison Hughes for Broadcast and In-Stadium use and features an original music score by famed composer John Lissauer. Executive Producers: Louis LaRose and Lou H. LaRose; Producer Diane Sunderlin.
You can view this spot by clicking the link below.