Executive Producer Louis LaRose and Director Joe Grasso helm Digital Film project for UPCI


The “work” of cancer researchers is often celebrated and publicized, but what about the “researchers” behind the work? Director/Cinematographer Joe Grasso and Executive Producer Louis LaRose shine a light on the clinicians, scientists, physician researchers, and staff at UPMC Cancer Centers and The University of Pittsburgh Cancer Institute who dedicate their lives to advancing cancer research. This video is a powerful and personal statement direct from the clinicians and scientists at the center of this important research and who work tirelessly everyday to find a cure for cancer. It gives the viewer a chance to see the determination in their eyes; hear the conviction in their voices; and experience the vast scope of their work. This unique Integrated film was created by Bill Garrison and Dave Hughes of Ad Agency Garrison Hughes for Broadcast and Digital use and features an original music score by prolific composer Robert Miller. Executive Producers: Louis LaRose and Lou H. LaRose; Producer Diane Sunderlin.

You can view the spot by clicking the link below.