Director/Cinematographer Joe Grasso brings to life this extremely funny broadcast spot featuring Cam Heyward of the Pittsburgh Steelers. The :30 spot, produced for Pittsburgh based UPMC Sports Medicine, features a comedic juxtaposition between Cam’s ”larger then life” hard hitting style and a more “mild mannered” school teacher each explaining the world class care avaiable, not just for the professional athlete, but for people of all skills and ages at UPMC Sports Medicine. The integrated commercial was created by Ad Agency Garrison Hughes. Executive Producers: Louis LaRose; Producer Diane Sunderlin.
You can view this spot by clicking the link below.