Director/Cinematographer Joe Grasso brings to life this extremely funny and endearing broadcast spot featuring Star NHL Goalie Marc-Andre Fleury of the Pittsburgh Penguins and his family. The :30 spot, produced for Magee-Womans Hospital of UPMC and Ad Agency Garrison Hughes, takes viewers into the Fleury home where he, clearly, is a caring, loving father. He uses his goalie glove to change daughter Scarlett’s diaper and his hockey stick to push her dirty diaper into the garbage. He later rocks Scarlett and tries to feed her with his water bottle. “One thing I love about my husband, Marc-Andre, is how he separates hockey from family,” Fleury’s wife, Veronique, says in the commercial. “Here at home, he’s just like any other dad …“Well, most of the time.”
This integrated commercial was created for Broadcast and Digital use. Executive Producers: Louis LaRose; Producer Diane Sunderlin.
The spot is getting unprecedented regional and national media attention and is trending on social media. See the spot and press below:
Pittsburgh Post Gazette:
NHL.com Feature Story:
KDKA 93.7 The Fan: Cook and Poni Show:
96.1 Kiss FM: